Kolkata Police uses SRK's ‘Jawan’ look to promote road safety

Shah Rukh Khan's 'Jawan', featuring his popular bandaged look, has sparked a viral trend inspiring road safety messages. Kolkata Police shared a poster with SRK riding without a helmet next to his 'Jawan' character, emphasizing helmet use. Eastern Railway used SRK's image to caution against leaning on train doors. New Delhi Police and UP Police also adopted this trend to promote road safety. 'Jawan' has shattered box office records, earning over Rs 600 crore globally, marking a historic first-week total for a Hindi film. It continues to soar, poised to cross Rs 700 crore.

from Times of India https://ift.tt/i1qDjS4